Relationships are everything in public relations. The basis of our industry is the ability to form relationships and build rapport with clients and the media. Public relations is an industry that never sleeps. Something is (or should be) happening with your brand every single day, so we are able to multitask. That is a key trait of
a successful public relations expert. From pitching to the media,
to controlling a crisis, to initiating a new campaign, being able to juggle multiple projects or clients at once is our forte. In this day and age, adapting to changes in the industry is crucial. New technologies, new marketing techniques and new media develop and evolve every single day, so it’s important to be on the ball and ready to adapt to these changes. What’s right today for a client’s social media campaign might not be what’s right tomorrow, so having the ability to be flexible and evolve with the industry is a necessity.
